We care about only a few things at Beast Coast: making the finest product for the application, supporting gritty like-minded anglers who are obsessed with their craft, & avoiding unneccessary marketing expenditures that ultimately you- the consumer, has to pay for via product pricing. Our philosophy: The biggest tours don't necessarily mean the best anglers, and the biggest advertising budget most certainly does not translate to building the best tool for the job. We encourage you to support small brands in the bass fishing industry- even if it means buying a competitor's product. Please feel free to reach out to the anglers below for advice, product suggestions across all categories, and guide services where applicable. Thank you for fishing Beast Coast. 2024 BC FISHING CO Promo Squad: